While firms have begun to invest more time and money into big data initiatives, executives are still struggling to successfully reach objectives due to poor planning and organization.
For marketers, social and big data will be a combined focus this year in order to design hyper-targeted campaigns that reflect real-time behaviors.
The excitement around big data lies in a promise for unlocking valuable insight, but these tools depend on interconnected systems. A strong database infrastructure with remote database support fuels more accurate and efficient analytic processes, ensuring that enterprises are fully leveraging big data solutions to inform decision-making.
While more enterprises are moving systems to the cloud, the process can prove challenging without database administration services for an effective transition.
While the increase in mobile activity and devices has offered new opportunities for valuable analytics, it has complicated structural demands for data management. In combination with big data, mobility will transform enterprises strategies for data storage and mining.
A rising number and expanded variety of cyber attacks have drawn attention to inadequate database monitoring solutions that put sensitive corporate and customer data at risk. Experts are advising that enterprises leverage database administration services for state-of-the-art monitoring capabilities and expertise to support security strategies.
As enterprises are under increasing pressure to make improved, data-driven decisions, both big data governance and business intelligence (BI) analytics will be critical factors in making improved, information-driven decisions.
This year, enterprises are expected to make more use of business intelligence (BI) tools for actionable analytics that drive success. By using real-time data, firms are more likely to make informed, timely decisions that elicit a more immediate, positive response from consumers and ensure that the brand maintains constant relevancy.
Enterprises implementing big data initiatives can strengthen security strategies by observing and adapting to analytic patterns.
Enterprises that leverage big data analytics tools can gain significant improvements in decision making for more creative marketing strategies.
As enterprises look to improve business strategies, big data analytics that draw on information from all mobile channels will be essential to better, real-time decision-making.
A spike in SQL injection attacks has caused enterprises to re-consider security measures to prevent a devastating breach from poor database monitoring.